There are three types of Memberships available in the EU:
- Monthly Membership “6 Month Commitment": €25 plus VAT to begin (covers the first month of the 6-month membership). The member is automatically charged €25 plus VAT per month for the remaining 5 months for a total investment of €150 plus VAT. The member automatically continues to be charged €25 plus VAT per month after the 6-month commitment ends, unless the account is canceled. This is WHOOP's least expensive membership option all in.
- 12 Month Membership: €252 plus VAT to begin (covers the full 12 months of membership). This option brings monthly costs down to €21 per month, though this type of membership is not paid in monthly installments like the monthly membership.
- 18 Month Membership: €288 plus VAT to begin (covers the full 18 months of membership). This option brings monthly costs down to €16 per month, though it is not paid in monthly installments like the monthly membership option.
Value Added Tax (VAT):
VAT is a consumption tax that is applied to nearly all goods and services that are bought and sold for use in Europe. The VAT tax amount that you’re charged on your monthly subscription goes to the government, and businesses offering services in Europe are required by law to charge the tax to be able to sell to the European market. The VAT is applied to each stage of a transaction, as opposed to a sales tax that is only applied at the end of a transaction. For example, the monthly WHOOP subscription is considered a stage of the full WHOOP transaction, and as such, VAT is charged monthly.